It’s important to stay in tune with the needs of your customers. Otherwise, you may end up with a situation like Essence Magazine. Apparently, the magazine targeted towards African American women has gotten so out of touch with its consumers that they’re canceling their subscriptions at record levels. So what has happened? There’s a post [...]
It’s no secret that advertising revenues are falling for most print media. So, what’s their natural reaction? It’s screwing over their readers of course!
We recently got a story in from one of our readers detailing a slap-in-the-face experience with one magazine company. Not too long ago, we also were harassed for payment for a non-existent [...]
