The well-known Baby Phat and Kimora Lee Simmons relationship has come to an end. Baby Phat was an urban line of clothing targeted to urban girls that brought in an estimated billion dollars in revenue. The brand was started by her ex-husband/ hip-hop mogul Russell Simmons, but he gave her the title of Creative Director to give her creative control. It became a huge success in the late 90s, and she has always been known as the face of the clothing line. As of lately, its relevance has diminished and is being sold in Wal-Mart.
E! Online breaks the news:
I can exclusively reveal that my Style Network reality star pal is moving on from Baby Phat and Phat Fashions, the fashion house she launched 14 years ago…
I just got word that Simmons and Baby Phat’s parent company, Kellwood Company, will go their separate ways as of Sept. 1.
“After 14 years of conceiving and nurturing Baby Phat, it’s time for me to move on and further expand my other businesses and create a new phenomenon,” Simmons says. “I adore all those who have faithfully been with me since the beginning.”
Baby Phat aside, Simmons’ empire includes KLS collection, Kouture by Kimora and Fabulosity, among other ventures. Her hit Style Network reality series, Kimora: Life in the Fab Lane, is currently shooting its fourth season.
Kimora’s Twitter response indicates that the separation wasn’t mutual.
Could she have been fired? However it happened, it is probably for the best. If she owned the company, then it would be a different story. Besides, the brand has fallen out of favor in the urban market. Kimora should simply focus on her other ventures.
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