Lessons from Lisa Price, Owner of Carol’s Daughter

by Minority Fortune


A wise woman spoke this quote:

“I was not born with a lot of money. I’m just an average woman who listened to the universe when it told me to believe in myself. I hope that others will learn from my story and find the beauty in themselves. It is inherent in all of us.”

That woman was Lisa Price, founder of Carol’s Daughter. Carol’s Daughter is a company that specializes in natural beauty products for minorities. Price carolsdaughterbegan her start in the early 1990s with adding oils and fragrances to unscented lotions. She sold her products through the flea market. From there, the word began to spread about her products. By 1994, she officially gave her company a name, Carol’s Daughter, in honor of her mother. By the end of the 90s, she opened her very own store and attracted the attention of Oprah Winfrey, Jada Pinkett, and Mary J. Blige. Now her products can be found in Sephora and Macys, capturing the world’s attention.

Lisa Price serves as an inspiration because she pursued her passion. Not only did she follow her heart, but her work paid off. According to ABC News, Price was named the National Black MBA Association’s Entrepreneur of the Year in 2000 and received Working Woman magazine’s Entrepreneurial Excellence award in 2001. Last year, she received the National Book Club Conference Terrie Williams Inspiration Award. We are very proud of her accomplishments.

We’ll leave you with another great quote by Lisa:

“The most important thing is to stay focused and keep your vision. At the end of the day, you are the one that lives and breathes this and does this every day and you will know best.”

Stay focused, and follow your dreams like Lisa Price did.

*Image courtesy of Carol’s Daughter and Reader’s Digest.
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