David Banner is making serious business moves these days (Interview at end of post if interested). He first arrived on the hip-hop scene as a dirty south rap artist hailing from Mississippi. He came from poverty and knew little about the music industry upon arrival. Battling the common hardships for a music artist and experiencing financial lows during the Hurricane Katrina period, one would assume that David Banner was a typical fly-by-night, washed up rap artist that would get chewed up and spit out by the industry.
Luckily, Banner had an awakening as reported by Billboard:
“Nobody really gave me a hand, played my records or helped me after I had done all the stuff that I did and it was really hard for me,” Banner says. “Katrina was my recession.” It was because of that, that Banner began looking towards other means of success. “At one point, I was willing to give it all up,” he says. “God forced me to find other ways of being successful. I said I would never be in that situation again, where music was the only thing, [where] rapping was the only thing that I was doing.”
David’s low created a yearning for entrepreneurship and independence from the music industry. Thus, he began using his creative talents in a new way. He initially began working on a Gatorade music project for the advertising company TBWA\Chiat\Day. Just like that, he realized that he could “do commercials and score movies for the rest of [his] life.” He found a partner and began his own music house/production company called ABV. In a short amount of time, he’s attracted clientele like Mercedes Benz, ConAgra, Motorola, and more.
The greatest advice shared from his Billboard interview was the following quote: “Stop chasing the light. You are the light. If you stand still and shine bright enough, everything will come to you.”
5 Lessons to Learn from David Banner’s Pivot
- Be Realistic: If things aren’t working out in your current career or business, it’s time to make some adjustments and set a contingency plan. If David Banner had remained indebted to his label like Young Buck, things likely would have never turned around for him.
- Educate Yourself: Educating yourself these days is a piece of cake. It goes beyond a degree. Learning is a life-long process that can be done through the internet (e.g.: Khan Academy, Mixergy, CoFounder.tv, TEDTalk, Stanford’s ECorner) , seminars, conferences, and reading. Banner himself is an avid reader with a great belief in education.
- Realize the Power in Ownership: No one can control your destiny like yourself. Instead of capping your own income and creating more wealth for your bosses, consider starting a business of your own.
- Embrace Hardships: Success certainly doesn’t come in black or white. For many, it’s a long road of various failures and roadblocks before reaching the desired goal. So the next lesson will come in handy.
- Love What You’re Doing: It will make those hardships easier to overcome if you’re passionate about what you’re doing. There’s always creative ways to fuse together your passions in new creative ways. David Banner’s a musician, and instead of completely giving up on music, he merged it with the advertising world.
We look forward to witnessing and reporting on David Banner’s wealth journey!
If interested, we’ve included a recent 30 min interview David Banner gave on the state of the industry, his business, and other issues in the black community.
*Image courtesy of Black Enterprise.
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